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Private Sleep Therapy for Edinburgh Professionals
Evidence-Based Treatment to Sleep Through the Night So You're Sharp for Client Reviews, Risk Assessments, and Board Presentations
Serving professionals in New Town, Old Town, Leith, Edinburgh Park, Murrayfield, Morningside, and Bruntsfield
Your Risk-Free Path to Better Sleep:
1. Reserve your spot with £175 session fee
2. Complete brief screening (5-minute questionnaire)
3. If we're a fit: Start therapy immediately, just choose a spot on my calendar
4. If not: Full refund within 48 hours
Meet Rusne, Your CBT-I Specialist
GDPR-compliant • No insurance • All data encrypted
Only 5 spots available each month: this ensures you get dedicated, individualised treatment
When Professional Excellence Meets Sleep Inconsistency
You've built a strong reputation in Edinburgh's respected business community, but lately your sleep has become unreliable...
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You take longer to wind down client meetings, even when the outcomes were positive and decisions were straightforward.
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You wake up between 3-5am and lie awake for an hour, hen feel less sharp during morning risk assessments because your sleep was fragmented.
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You spend more time in bed on weekends trying to catch up, but still feel sluggish rather than strategic for Monday's portfolio reviews.
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You catch yourself re-reading compliance documents or financial analyses because the details aren't sticking the way they used to.
You're still managing funds and advising clients effectively, but you know this isn't your peak performance. In Edinburgh's close-knit professional environment, that gap matters…
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The colleague who seems sharper during investment committee meetings starts getting the complex fund management opportunities you used to handle effortlessly
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The partnership discussions happen around people who consistently demonstrate clear analytical thinking, not those who are "managing adequately" on fragmented sleep
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Your family begins handling more of the weekend decisions because they can see you're running on reserves rather than operating at full capacity.
You've Tried the Standard Solutions, But They're Not Addressing the Real Issue
You've already implemented the usual recommendations: better sleep hygiene, magnesium supplements, new mattress, limiting screens, meditation apps, perhaps even melatonin.
Some of these help marginally, but they don't resolve the underlying problem.
That's because most sleep advice treats insomnia as if you're simply not tired enough, when the actual issue is that your sleep system has become unreliable.
When someone sleeps consistently well, three things happen automatically: they build genuine sleepiness during the day, they fall asleep promptly when they lie down, and they maintain sleep through the night.
But when you've experienced sleep difficulties for weeks or months, these natural processes stop functioning reliably:
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Your body doesn't accumulate sufficient sleep pressure during the day, so you feel tired but not genuinely sleepy.
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You start spending more time in bed attempting to compensate, which actually undermines the problem.
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And your brain begins to associate the bedroom with wakefulness instead of sleep.
So even after managing complex financial portfolios all day, you don't feel ready for sleep at bedtime. Even when you're genuinely exhausted, lying down doesn't lead to sleep. And unfortunately, your bedroom becomes a place where your mind becomes alert rather than drowsy.
No amount of premium bedding can correct that. It's like trying to feel hungry after snacking all day - your body's natural signals have become confused.
This is why most people with ongoing sleep issues feel that nothing works - because they've been trying to force sleep instead of rebuilding the conditions that allow sleep to occur naturally.
How We Rebuild Your Trust in Sleep (Without Pills, Pseudoscience, or Quick Fixes)
We use the gold-standard CBT-I method to systematically retrain your brain and body for sleep.
We're working smarter (not harder) with proven techniques that allow you to:
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Fall asleep faster and wake up less by consolidating your sleep patterns
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Associate your bed with rest, not frustration through brain rewiring techniques
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Become your own sleep expert for life with lasting habits that stick
My practice focuses exclusively on this approach because it creates lasting change: you learn to sleep reliably rather than just temporarily.
CBT-I targets all three pieces of the sleep system:
Sleep drive
building back your natural sleep drive
circadian rhythm
re-aligning your internal clock
brain’s learned associations
training your brain to associate bed with sleep
I’m not just someone who studied this.
I lived through it
Years ago, I had severe insomnia myself. I know what it's like to lose trust in your body and to try everything - even things that don’t make much sense (like buying a ‘special’ mattress). Eventually, CBT-I helped me recover (full story here).
Now I guide others using the same method - with honesty, empathy, and structure. You can read my story here.
With me you get:
A clear process based on what works.
Support and accountability.
No unrealistic promises, no need to be perfect, and no pretending this will be easy.
What You Can Expect From CBT-I
83% of clients with chronic insomnia sleep 6+ hours nightly within 4 weeks using CBT-I – the NHS-recommended first-line treatment (NICE, 2023).
Within 6-8 sessions, most achieve:
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Falling asleep within 25-30 min, on average
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Fewer middle-of-the-night wake-ups that last more than a few minute – without sleeping pills
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More reliable 6-7,5 hour nights with typical work schedules
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Morning alertness that doesn't require multiple cups of coffee
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Confidence in their ability to sleep naturally
75% report improved work focus as sleep becomes more consistent within 6 sessions (Kyle et al., 2014).
Realistic Expectations
But let's be honest: not everyone ends up sleeping perfectly every night. Some people reach 6.5 hours a night and maintain that. Others still have occasional difficult nights, but they're equipped to handle them without panic.
But even when sleep doesn't become flawless, what typically changes is:
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A clearer understanding of what truly disrupts your sleep vs. what doesn't matter as much
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A more realistic relationship with effort to sleep
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Less anxiety about bad nights
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Better ability to feel rested, not just get more hours
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Trust in your ability to get back on track when things get temporarily disrupted
Sleep usually improves significantly. But the real value is learning to work with your natural sleep system reliably.
This approach isn't passive: I guide the process, but you're the one implementing the changes. Results depend on consistency and follow-through.
If you're ready to make some adjustments to how you approach sleep, it works for 70-80% of people who complete the programme.
Designed for Edinburgh's Professional Community
This programme is designed specifically for Edinburgh professionals like you. If you have a generally predictable schedule (even if demanding), can commit to a consistent sleep routine, and are ready to invest in your performance, you're an ideal candidate.
You're performing well in Edinburgh's professional environment, but you recognise there's a gap between your current capacity and your potential. If that resonates, this work is designed for you.
After you book, I'll send a brief pre-screening questionnaire to ensure CBT-I is the right approach for your situation. If it turns out this isn't the right fit, you'll receive a full refund.
To ensure focused, personalised treatment, I work with just
5 new clients each month
Why only 5 spots?
CBT-I requires deep individualisation.
By limiting my caseload, each client receives 30+ minutes of preparation per session and custom protocol adjustments based on your specific sleep patterns.
This is how we achieve 83% success rates.
This isn't a quick fix or temporary solution. It's a method that may require real adjustments to how you approach evenings, stress, and boundaries in daily life. The changes are sustainable, but they do require commitment.
Invest in Your Sharpest Professional Asset:
Your Mind
Up to 50 minutes
£175 per session
100% confidential
Payment made during booking. Private pay only – no insurance billing
No long-term contracts required
The Sleep Optimisation Package (£950 | Save £100)
My most popular option. Includes 6 sessions for a complete transformation.
Most clients achieve lasting results within this package.
100% confidential. Private pay only. No insurance or HR involvement.
Compare to:
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The productivity gap between your current performance and optimal performance
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Career opportunities that require sustained mental sharpness
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Years of supplements and gadgets that address symptoms, not causes
Most clients reach more stable, consistent sleep in 6-8 sessions.
Fit Promise
If it’s not a good fit, you pay nothing.
After you book, I'll send over a short pre-screening questionnaire to make sure this approach fits your unique situation. If it turns out this work isn't the right fit, you'll receive a full refund.
Fix your sleep in as few as 6-8 Sessions → Be sharp for the next quarter.
Limited private-pay slots.
All data encrypted & GDPR-compliant.
No HR involvement.
Book a session
Payment processor and calendar are GDPR compliant
Edinburgh CBT-I FAQs
Is CBT-I the gold standard treatment for insomnia?
CBT-I is a treatment approach focused on changing thoughts and behaviours regarding sleep that has been found to be effective for clinically diagnosed insomnia and is the gold standard therapy recommended by health authorities as the first-line treatment for chronic insomnia. NHS Scotland also endorses CBT-I as the preferred treatment before considering sleep medications. This evidence-based approach addresses the root causes of insomnia rather than just masking symptoms.
Can I do CBT-I sessions online from my Edinburgh office?
Yes, I offer secure online sessions that work perfectly for busy professionals in Edinburgh. You can attend from your office in the New Town, home in Morningside, or anywhere with a good internet connection. Online sessions eliminate travel time across Edinburgh and provide complete privacy: no one at your firm needs to know about your sessions. All sessions are GDPR-compliant and fully confidential.
Why do Edinburgh professionals struggle with sleep even when work is going well?
The intense analytical thinking required in Edinburgh's financial and professional services - whether managing investment portfolios, assessing risks, or navigating regulatory requirements - can keep your mind active long after you leave the office. Your brain may continue processing complex information or remain in "analysis mode," making it difficult to feel genuinely sleepy at bedtime, even when you're physically tired. CBT-I teaches you specific behavioural techniques to regulate your sleep-wake cycle so that natural sleepiness can occur at bedtime, even after mentally demanding days.
What happens if I can't follow the CBT-I recommendations perfectly due to client entertainment?
CBT-I is designed to be flexible within reason. If you occasionally have late client dinners or early market calls, the techniques still work - you just return to your routine the next night. The goal isn't 100% perfection, but staying consistent most of the time. However, CBT-I does require an ability to generally control your sleep schedule. If your work regularly requires completely unpredictable hours, we'd need to discuss whether this is the right time to start this approach.
How does CBT-I accommodate Edinburgh's seasonal light changes?
Edinburgh's dramatic seasonal variations in daylight hours can significantly impact sleep patterns. CBT-I incorporates strategies for managing these seasonal changes, including techniques for maintaining consistent sleep timing despite varying daylight exposure. We work with your natural circadian rhythm while using behavioural approaches to ensure reliable sleep throughout Edinburgh's long summer nights and short winter days. The approach helps maintain sleep stability regardless of seasonal light variations.