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Stop Lying Awake for Hours Every Night
Get the NHS-Recommended Treatment for Chronic Insomnia Without the 6-12 Month Wait
When you’ve tried sleep hygiene, melatonin, and apps without lasting results, you need CBT-I, the only treatment that addresses the root cause of chronic insomnia.
What makes this different?
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CBT-I targets the root cause, not just symptoms
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83% of clients improve with CBT-I (NICE, 2023)
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Sleep improves in just 4-8 sessions for most clients
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Start as soon as next week – no NHS/HSE waiting lists
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Only 5 spots monthly – October 2025 availability now open
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Pre-screening fit guarantee – I confirm it’s right for you first
You Know This Feeling...
You lie down and immediately feel wide awake, despite having felt exhausted on the sofa just moments before. Your bedroom becomes a battlefield, where you toss and turn for hours.
The exhaustion follows you throughout your day. You find yourself at your desk, staring at the same email for ten minutes, reading it over and over again. You struggle to recall what a colleague just said in a meeting. Tasks that should take thirty minutes end up taking an hour.
Your patience wears thin. Your partner asks a simple question and you respond with unwarranted irritation. You become frustrated by minor inconveniences that wouldn't normally bother you.
Your body also begins to struggle. You seem to catch every cold that's going around. You develop constant food cravings and aches and pains. You feel older than your years, as if your body is running on fumes with no way to refuel.
Sound familiar? Your sleep system isn't broken; it's caught in a cycle – and it can be fixed.
What Life Looks Like When You Sleep Properly Again
Instead of lying in bed staring at the ceiling at 2am, your head hits the pillow and within minutes, not hours, you’re drifting off.
You wake up before your alarm feeling properly rested. No more dragging yourself to the kettle like a zombie. You open your eyes naturally, stretch, and think, “I actually slept well.”
Your 3pm energy slump reduces. You maintain steadier energy from morning until evening without relying on caffeine or sheer willpower.
Your partner asks about dinner plans and you respond normally, not with that sharp edge that comes from exhaustion. Your patience returns. Small irritations stay small.
You remember conversations clearly. No more re-reading emails three times or forgetting what someone just told you. Your mind feels sharper and present again, as if a fog has lifted.
You make evening plans without a second thought. Friends invite you out and you say yes straight away, instead of calculating whether you’ll be too tired. You stay engaged in conversations instead of drifting off mentally.
But don’t just take my word for it…
“From the first time Rusne regulated my sleep window (week 2), I fell asleep like a baby. Sleep problems are gone... SIMPLE, PERFECT AND EFFECTIVE.”
— S.K., former insomnia sufferer, now sleeping through the night
Why Sleep Tips and Supplements Haven’t Worked Long-Term
Sleep tips and supplements can't fix chronic insomnia because they don't address what's actually keeping you awake:
broken Sleep drive
your body stops building enough pressure to sleep
disrupted body clock
your internal clock that regulates when you feel sleepy drifts out of sync
brain’s associations
associating your bed with being awake instead of asleep
CBT-I tackles all three problems systematically. That's why it works when other methods don’t.
Meet Rusne, Your CBT-I Specialist
I didn’t just study insomnia – I’ve lived through it myself. I know the frustration, the brain fog, the exhaustion that follows you throughout the day.
That's why I became a CBT-I specialist:
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Trained by Dr. Gregg Jacobs (Harvard Medical School, University of Massachusetts Medical School)
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I want the help to be more accessible – so no long waitlists
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Personal experience with chronic insomnia
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Limited caseload – only 5 new clients monthly for personalised attention
Why Choose Private CBT-I Over the NHS/HSE?
Choosing private CBT-I means you’re investing in a level of personalisation, expertise, and focus that the NHS/HSE simply cannot provide.
Here are the differences:
NHS/HSE CBT-I
6-12 month waiting list
Group sessions
Generic protocols
50-minute sessions
General training
Limited follow-up
Private CBT-I with Rusne
Start next week
One-to-one focus
Personalised to your patterns
50+ minutes of focused time (I do the analytical prep
work beforehand)
Trained by one of the principal developers of CBT-I
Ongoing support and adjustments
See the difference personalised care makes…
“Before Rusne, I tried 20 different ways to overcome insomnia. In one month, I regained confidence that I can befriend sleep and control it. Rusne is extremely professional and observant.”
— M.A., client who had tried everything
Setting Realistic Expectations
While many clients achieve significant improvement, it’s important to be realistic: not everyone ends up sleeping like a baby, and that’s perfectly normal.
Some people reach a solid 6.5 hours a night and maintain it. Others still feel a bit tired, but far less chaotic. Many still have the occasional difficult night, but they're equipped to handle it without the old anxiety setting in.
Even when sleep isn't flawless, what changes is your relationship with it:
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A clearer understanding of what truly disrupts your sleep versus what doesn't matter as much
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A more realistic approach to the effort of sleeping
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Less anxiety about the occasional bad night
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A better ability to feel rested, not just to get more hours in bed
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Trust in your ability to get back on track after a temporary wobble
The goal is reliable sleep you can count on, not perfection.
Even long-term sufferers find relief…
“I've had sleep problems my whole life. Sleepless nights, awakenings, sleeping pills non-stop… It's good to not fear the night anymore. This is an illness that needs to be systematically treated, and Rusne has a system that works.”
— M.V., client who suffered for decades
What most clients achieve
Falling asleep within 25-30 minutes
Waking up feeling more rested
Sleeping 6-7,5h consistently
Confidence to sleep naturally
Investment
Sleep Optimisation Package (6 Sessions): £950 / €1100 (Most Popular – Save £100)
Single Session: £175 / €200 (To begin, or continue session-by-session)
Pre-Screened Fit Guarantee: After booking, you'll receive a 5-minute assessment. If we determine CBT-I isn't right for your situation, full refund – no questions asked.
Limited to 5 new clients monthly to ensure personalised care and attention
Frequently Asked Questions
Who is CBT-I for?
CBT-I is for you if you…
✓ Have had sleep problems for 3+ months
✓ Can maintain consistent sleep/wake times most nights
✓ Are willing to make temporary behavioural changes
✓ Want to understand and fix the root cause
✓ Are not currently dealing with anxiety or depression that needs treatment first
How do I know if CBT-I will work for me?
I screen every client before we begin. After you book, you’ll complete a brief assessment. If your situation isn't suitable for CBT-I, you'll receive a full refund before we start any sessions. If you are a good fit, you'll join the 83% of clients who see significant improvement after completing the programme. But of course, there can be no guarantee for any specific results, as everyone's system accepts the process differently.
How soon can I expect to see improvement?
Most clients notice changes within 2-3 weeks of starting treatment, with significant improvement by weeks 4-6.
What if I have an unpredictable schedule?
CBT-I requires consistency and it is designed to be flexible within reason. So if there is some variation, it's usually ok and we discuss the options with every client individually.
How is this different from sleep apps?
Apps give generic advice. CBT-I identifies your specific sleep disruptors and creates a personalised protocol to fix them.
Is CBT-I the gold standard treatment for insomnia?
CBT-I is a treatment approach focused on changing thoughts and behaviours about sleep that has been found to be effective for clinically diagnosed insomnia and is the gold standard therapy recommended by NICE (National Institute for Health and Care Excellence) as the first-line treatment for chronic insomnia. The NHS also endorses CBT-I as the preferred treatment before considering sleep medications. This evidence-based approach addresses the root causes of insomnia rather than just masking symptoms.
Can I do CBT-I sessions online?
Yes, I offer secure online sessions that work perfectly for busy professionals. You can attend from your office during lunch breaks or during quieter periods in your day. Online sessions eliminate travel time and provide complete privacy. All sessions are GDPR-compliant and fully confidential.
Why do professionals struggle with sleep even after demanding work days?
The intense mental focus required in professional environments - making quick decisions, managing multiple priorities, strategic thinking - can keep your mind active long after you leave the office. Your brain may continue processing the day's information or remain in "high focus" mode, making it difficult to feel genuinely sleepy at bedtime, even when you're physically tired. CBT-I teaches you specific behavioural techniques to regulate your sleep-wake cycle so that natural sleepiness can occur at bedtime.
What happens if I can't follow the CBT-I recommendations perfectly due to work demands?
CBT-I is designed to be flexible within reason. If you occasionally need to stay up later for a deadline or wake up earlier for an urgent call, the techniques still work - you just get back to your routine the next night. The goal isn't 100% perfection, but staying consistent most of the time. However, CBT-I does require an ability to control your sleep schedule most of the time. If your work regularly requires completely unpredictable hours or frequent all-nighters, we'd need to discuss whether this is the right time to start this approach.
How does CBT-I work with early morning schedules?
Many professionals need to wake up early for global meetings or market coverage. CBT-I works with your required schedule by using sleep restriction to ensure you fall asleep quickly at your earlier bedtime, rather than lying awake for hours. We also use techniques so that your brain associates your bedroom with sleep, even when you need to sleep while others around you are still active. The approach helps make your sleep reliable within whatever hours you have available.
Book a session
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