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Private Sleep Therapy for Shoreditch's Tech Professionals
Evidence-Based Treatment to Sleep Through the Night So You're Sharp for Product Launches, Code Reviews, and Investor Pitches
Serving founders, creatives, and tech leaders in Shoreditch (E1, E2), Old Street, Hoxton, Hackney, Brick Lane, and Spitalfields
Your Risk-Free Path to Better Sleep:
1. Reserve your spot with £175 session fee
2. Complete brief screening (5-minute questionnaire)
3. If we're a fit: Start therapy as soon as you want, just choose a spot on my calendar
4. If not: Full refund within 48 hours
GDPR-compliant • No insurance • All data encrypted
Only 5 spots available each month: this ensures you get dedicated, individualised treatment
When Innovation Meets Sleep Inconsistency
You've built a successful career in Shoreditch's dynamic tech scene, but lately your sleep has become unreliable...
You take longer to wind down successful deployments, even when the launch went smoothly and user feedback was positive.
You wake up between 3-5am and lie awake for an hour, then feel less sharp during morning standups because your sleep was fragmented.
You spend more time in bed on weekends trying to catch up, but still feel sluggish rather than creative for Monday's sprint planning.
You catch yourself re-reading code or design specs because the details aren't sticking the way they used to.
You're still shipping features and managing projects effectively, but you know this isn't your peak performance. In Shoreditch's competitive tech environment, that gap matters more than you might think…
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The developer who seems sharper during architecture reviews starts getting the complex system design tasks you used to handle effortlessly.
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The funding conversations happen around founders who consistently demonstrate clear strategic thinking, not those who are "managing adequately" on fragmented sleep.
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Your team begins making more decisions without you because they can see you're running on reserves rather than operating at full creative capacity.
You've Tried the Standard Solutions, But They're Not Addressing the Real Issue
You've already implemented the usual recommendations: better sleep hygiene, magnesium supplements, new mattress, limiting screens, meditation apps, perhaps even melatonin.
Some of these help marginally, but they don't resolve the underlying problem.
That's because most sleep advice treats insomnia as if you're simply not tired enough, when the actual issue is that your sleep system has become unreliable.
When someone sleeps consistently well, three things happen automatically: they build genuine sleepiness during the day, they fall asleep promptly when they lie down, and they maintain sleep through the night.
But when you've experienced sleep difficulties for weeks or months, these natural processes stop functioning reliably:
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Your body doesn't accumulate sufficient sleep pressure during the day, so you feel tired but not genuinely sleepy.
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You start spending more time in bed attempting to compensate, which actually undermines the problem.
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And your brain begins to associate the bedroom with wakefulness instead of sleep.
So even after solving complex technical problems all day, you don't feel ready for sleep at bedtime. Even when you're genuinely exhausted, lying down doesn't lead to sleep. And unfortunately, your bedroom becomes a place where your mind becomes alert rather than drowsy.
No amount of smart sleep technology can correct that. It's like trying to feel hungry after grazing all day - your body's natural signals have become confused.
This is why most people with ongoing sleep issues feel that nothing works - because they've been trying to force sleep instead of rebuilding the conditions that allow sleep to occur naturally.
How We Restore Your Sleep
(Without Pills, Pseudoscience, or Quick Fixes)
The approach I use is called Cognitive Behaviour Therapy for Insomnia (CBT-I) - a structured method that rebuilds reliable sleep through specific behaviour changes.
Step one: We temporarily limit your time in bed to match how much you're actually sleeping. This builds genuine tiredness so you fall asleep faster and wake up less frequently.
Step two: We retrain your bedroom to be strongly associated with sleep. This means only getting in bed when genuinely sleepy and getting up if you're awake for more than 25-30 minutes.
Step three: Once you're sleeping reliably, we gradually increase your time in bed until you reach your optimal amount and establish habits that maintain good sleep long-term.
My practice focuses exclusively on this approach because it creates lasting change: you learn to sleep reliably rather than just temporarily.
CBT-I targets all three pieces of the sleep system:
Sleep drive
building back your natural sleep drive
circadian rhythm
re-aligning your internal clock
brain’s learned associations
training your brain to associate bed with sleep
I’m not just someone who studied this.
I lived through it
Years ago, I had severe insomnia myself. I know what it's like to lose trust in your body and to try everything - even things that don’t make much sense (like buying a ‘special’ mattress). Eventually, CBT-I helped me recover (full story here).
Now I guide others using the same method - with honesty, empathy, and structure. You can read my story here.
With me you get:
A clear process based on what works.
Support and accountability.
No unrealistic promises, no need to be perfect, and no pretending this will be easy.
What You Can Expect From CBT-I
83% of clients with chronic insomnia sleep 6+ hours nightly within 4 weeks using CBT-I – the NHS-recommended first-line treatment (NICE, 2023).
Within 6-8 sessions, most achieve:
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Falling asleep within 25-30 min, on average
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Fewer middle-of-the-night wake-ups that last more than a few minute – without sleeping pills
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More reliable 6-7,5 hour nights with typical work schedules
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Morning alertness that doesn't require multiple cups of coffee
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Confidence in their ability to sleep naturally
75% report improved work focus as sleep becomes more consistent within 6 sessions (Kyle et al., 2014).
Realistic Expectations
But let's be honest: not everyone ends up sleeping perfectly every night. Some people reach 6.5 hours a night and maintain that. Others still have occasional difficult nights, but they're equipped to handle them without panic.
But even when sleep doesn't become flawless, what typically changes is:
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A clearer understanding of what truly disrupts your sleep vs. what doesn't matter as much
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A more realistic relationship with effort to sleep
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Less anxiety about bad nights
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Better ability to feel rested, not just get more hours
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Trust in your ability to get back on track when things get temporarily disrupted
Sleep usually improves significantly. But the real value is learning to work with your natural sleep system reliably.
This approach isn't passive: I guide the process, but you're the one implementing the changes. Results depend on consistency and follow-through.
If you're ready to make some adjustments to how you approach sleep, it works for 70-80% of people who complete the programme.
Designed for Shoreditch's Tech Community
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Software engineers and product managers with generally predictable sprint schedules who want to optimise sleep performance
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Startup founders and tech consultants who maintain reasonable work boundaries but struggle with sleep consistency
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UX/UI designers and creative technologists with regular project cycles who want reliable sleep despite occasional deadline pressures
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Tech professionals who generally balance demanding work with personal time but want better rest
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Anyone who values evidence-based solutions and can commit to consistent sleep schedules
You're performing well professionally, but you recognise there's a gap between your current capacity and your potential. If that resonates, this work is designed for you.
After you book, I'll send a brief pre-screening questionnaire to ensure CBT-I is the right approach for your situation. If it turns out this isn't the right fit, you'll receive a full refund.
To ensure focused, personalised treatment, I work with just
5 new clients each month
Why only 5 spots?
CBT-I requires deep individualisation.
By limiting my caseload, each client receives 30+ minutes of preparation per session and custom protocol adjustments based on your specific sleep patterns.
This is how we achieve 83% success rates.
This isn't a quick fix or temporary solution. It's a method that may require real adjustments to how you approach evenings, stress, and boundaries in daily life. The changes are sustainable, but they do require commitment.
Invest in Your Sharpest Professional Asset:
You
Up to 50 minutes
£175 per session
100% confidential
Payment made during booking. Private pay only – no insurance billing
No long-term contracts required
Sleep Optimisation Package: £950 for 6 sessions (save £100)
Compare to:
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The productivity gap between your current performance and optimal performance
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Career opportunities that require sustained mental sharpness
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Years of supplements and gadgets that address symptoms, not causes
Most clients reach more stable, consistent sleep in 6-8 sessions.
Fit Promise
If it’s not a good fit, you pay nothing.
After you book, I'll send over a short pre-screening questionnaire to make sure this approach fits your unique situation. If it turns out this work isn't the right fit, you'll receive a full refund.
Fix your sleep in as few as 6-8 Sessions → Be sharp for the next quarter.
Limited private-pay slots.
All data encrypted & GDPR-compliant.
No HR involvement.
Book a session
Payment processor and calendar are GDPR compliant
Shoreditch CBT-I FAQs
Is CBT-I the gold standard treatment for insomnia?
CBT-I is a treatment approach focused on changing thoughts and behaviours regarding sleep that has been found to be effective for clinically diagnosed insomnia and is the gold standard therapy recommended by NICE (National Institute for Health and Care Excellence) as the first-line treatment for chronic insomnia. The NHS also endorses CBT-I as the preferred treatment before considering sleep medications. This evidence-based approach addresses the root causes of insomnia rather than just masking symptoms.
Can I do CBT-I sessions online from my Shoreditch office?
Yes, I offer secure online sessions that work perfectly for busy tech professionals in Shoreditch. You can attend from your co-working space, home office, or anywhere with a good internet connection. Online sessions eliminate travel time and provide complete privacy: no one at your workspace needs to know about your sessions. All sessions are GDPR-compliant and fully confidential.
Why do Shoreditch tech professionals struggle with sleep even when projects are going well?
The intense problem-solving and creative thinking required in tech - whether debugging code, designing user experiences, or planning product strategy - can keep your mind active long after you close your laptop. Your brain may continue processing technical challenges or remain in "solution-finding" mode, making it difficult to feel genuinely sleepy at bedtime, even when you're physically tired. CBT-I teaches you specific behavioural techniques to regulate your sleep-wake cycle so that natural sleepiness can occur at bedtime, even after mentally stimulating work days.
What happens if I can't follow the CBT-I recommendations perfectly due to client entertainment?
CBT-I is designed to be flexible within reason. If you occasionally have late client dinners or early market calls, the techniques still work - you just return to your routine the next night. The goal isn't 100% perfection, but staying consistent most of the time. However, CBT-I does require an ability to generally control your sleep schedule. If your work regularly requires completely unpredictable hours, we'd need to discuss whether this is the right time to start this approach.
How does CBT-I accommodate the flexible schedules common in Shoreditch tech?
Many Shoreditch tech professionals have some flexibility in their daily schedules, which can actually be helpful for CBT-I. Whether you prefer to start work at 9am or 11am, CBT-I works with your preferred schedule by using sleep restriction to ensure you fall asleep quickly during your chosen sleep window. We also use techniques so that your brain associates your bedroom with sleep, even when Shoreditch's vibrant culture continues around you. The approach helps make your sleep reliable within whatever hours work best for your lifestyle and productivity patterns.